Privacy Policy

1. Introduction

Claridadenaccion, with offices at 7A Avenida 11-48, Guatemala City 01009, Guatemala, is committed to protecting the privacy and security of our users' personal information. This Privacy Policy describes how we collect, use, store, and protect your personal information in accordance with data protection laws applicable in Guatemala.

2. Information We Collect

2.1 Information Provided Directly

When you use our services, you may voluntarily provide us with the following information:

• Full name
• Email address
• Phone number
• Real estate area of interest
• Inquiries or messages you send us

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain technical information, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and browsing time
• Referral source

3. How We Use Your Information

We use the information collected for the following purposes:

• Service Provision: To respond to your inquiries, provide information about neighborhoods and real estate developments, and facilitate communication.
• Website Improvement: To analyze how users interact with our site and improve user experience.
• Communication: To send you relevant information about our services, always with your prior consent.
• Legal Compliance: To comply with legal and regulatory obligations applicable in Guatemala.

4. Legal Basis for Processing

We process your personal information under the following legal bases:

• Consent: When you provide us with explicit consent to process your information.
• Legitimate Interest: To improve our services and maintain the security of our website.
• Legal Obligation: When processing is necessary to comply with legal requirements.

5. Information Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes without your explicit consent. We may share information in the following circumstances:

• Service Providers: With companies that help us operate our website and provide services, under strict confidentiality agreements.
• Legal Requirements: When required by law, court order, or legal process.
• Rights Protection: To protect our rights, property, or safety, and that of our users.

6. Cookies and Similar Technologies

We use cookies and similar technologies to improve your experience on our website. Cookies are small text files stored on your device that help us:

• Remember your preferences
• Analyze website traffic
• Improve site functionality

You can manage your cookie preferences through our cookie settings panel. For more information, see our Cookie Policy.

7. Information Security

We implement appropriate technical, administrative, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Data encryption in transit and at rest
• Strict access controls
• Regular security audits
• Staff training on data protection

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless law requires or permits a longer retention period. Criteria for determining the retention period include:

• The duration of our relationship with you
• Legal and regulatory requirements
• Dispute resolution needs

9. Your Rights

In accordance with data protection laws applicable in Guatemala, you have the following rights:

• Access: Right to request a copy of the personal information we hold about you.
• Rectification: Right to request correction of inaccurate or incomplete information.
• Deletion: Right to request deletion of your personal information, subject to certain legal exceptions.
• Restriction: Right to request limitation of processing of your information.
• Portability: Right to receive your personal information in a structured, commonly used format.
• Opposition: Right to object to processing of your personal information in certain circumstances.
• Withdraw Consent: Right to withdraw your consent at any time when processing is based on consent.

To exercise any of these rights, contact us at info@claridadenaccion.com or by phone at +502 2331 3688.

10. International Transfers

Your personal information is primarily processed and stored in Guatemala. If it is necessary to transfer data outside Guatemala, we will implement appropriate safeguards to protect your information in accordance with applicable laws.

11. Minors

Our services are not directed to persons under 18 years of age. We do not intentionally collect personal information from minors. If you become aware that a minor has provided us with personal information, contact us so we can take appropriate action.

12. Changes to this Policy

We reserve the right to update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you about material changes by posting the updated policy on our website with a new "Last updated" date. We recommend reviewing this policy regularly.

13. Contact

If you have questions, concerns, or requests related to this Privacy Policy or our data practices, contact us:

14. Data Protection Authority

If you believe your data protection rights have been violated, you have the right to file a complaint with the competent data protection authority in Guatemala.